How to Maximize Engagement With Mobile-First Videos
December 11, 2025
89% of marketers use video in their strategies, and 79% of US consumers prefer watching video content on their smartphones. If you want to stay
89% of marketers use video in their strategies, and 79% of US consumers prefer watching video content on their smartphones. If you want to stay
Video marketing strategies may seem complicated, but the easiest place to start is aligning them with the marketing funnel. By creating content tailored to each stage of the funnel, marketers can effectively connect with and nurture potential customers
Brands need more than a website to reach their audiences these days. While a website is a key part of online presence, 68.7% of the world’s population uses social media as of 2025. As AI engines also shift
A recent HotelTech Report found that 70% of guests prefer an automated chatbot for simple questions, but they prefer a human for more complex requests. This illustrates the importance of balancing digital experiences with human connection in the
There’s no doubt that video is necessary for tourism marketing in 2025. But how can you get the highest impact? Let’s check in with the data. Video quality affects brand trust for 91% of people, so focus on
PHILADELPHIA, PA–Forge Apollo is excited to announce two 2025 Mid-Atlantic Emmy® Award wins. The production company’s video for Philadelphia’s Magic Gardens, “The Painted Bride,” won in the Arts/Entertainment – Short Film category. A video for Zoëtry Resorts, “Where
Consumer behavior is changing in the age of AI. While Google still gets the majority of search traffic, data from Ahrefs shows that search traffic in AI engines is steadily growing. A 2024 study found that 60% of