How to Maximize Engagement With Mobile-First Videos
December 11, 2025
89% of marketers use video in their strategies, and 79% of US consumers prefer watching video content on their smartphones. If you want to stay
89% of marketers use video in their strategies, and 79% of US consumers prefer watching video content on their smartphones. If you want to stay
Behind every captivating video is an engaging script, but sometimes writing one can feel daunting. Effective storytelling sets the stage for an explainer video that your viewers will enjoy. Good writing can individualize your brand and call viewers
As all businesses know, earning your customers’ trust and operating professionally are requirements of success. However, what happens when those core values come into jeopardy? Poor graphic design decreases a business’s credibility. In fact, research shows that it
When it comes to travel marketing, trust and authenticity are critical to success. In a commodified world, customers appreciate belonging to a genuine community. Utilizing user-generated content is a great way for companies to boost brand awareness and
PHILADELPHIA, PA–The Philadelphia Business Journal recently mentioned Forge Apollo in an article featuring a Meridian Bank television campaign. Forge Apollo produced multiple video advertisements for Meridian Bank as part of the bank’s first-ever television campaign, which aims to
Marketing video production is a worthwhile investment, but are you maximizing its return? Every step of the production process, from planning to post-production storage, affects the outcome of your video. In a Wyzowl report, 93% of marketers reported
We don’t need data to show you that podcasts are popular (but we do have some). It seems like there’s a podcast for everything. My mother listens to one about discontinued cereal, for example. Some may say the