Many tourist destinations have a high season and an off-season, but many businesses there stay open year-round. Attracting visitors during the off-season can be hard
Content creation as a business marketing strategy is nothing new. Blogging has been a successful strategy for years, and podcasting for businesses is an even better opportunity since the space is less saturated. In fact, as of January
Now that 2025 has come to an end, it’s time to look back at the best tourism campaigns of the year to get inspiration for the year ahead. The award-winning travel marketing team at Forge Apollo has compiled
Articles tend to portray AI in marketing in one of two ways. The first is a shining hero that will improve your efficiency and unlock success. The second is a big scary monster that will take your job
2025 was a tumultuous year in every way, and that will impact how people travel in 2026. What travel industry trends will affect your destination? And what travel marketing trends should impact your strategy? Forge Apollo is a
89% of marketers use video in their strategies, and 79% of US consumers prefer watching video content on their smartphones. If you want to stay ahead of the competition and reach your audience, you need to be creating
Video marketing strategies may seem complicated, but the easiest place to start is aligning them with the marketing funnel. By creating content tailored to each stage of the funnel, marketers can effectively connect with and nurture potential customers
