41% of consumers choose doctors and hospitals based, in part, on social media information. Social media and healthcare are a powerful combination that can help practices connect with users. However, what a practice posts can make or break their credibility.
Philadelphia-based Forge Apollo has expertise in social media in healthcare, so we’re here to share our best social media post ideas for your practice.
With any posts utilizing patient photos or other information, be sure to obtain explicit consent so you do not violate HIPAA guidelines.
1. Meet the Provider
Introduce your providers to your audience so they can get to know their credentials, personality, and capabilities.
You could post this as an image with a detailed caption (like the example below) or as an interview-style Reel, Story, or TikTok.
This is also a great post to make when a provider first joins your practice or moves service locations.
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2. Before and Afters
For some medical practices, like cosmetic dentistry or plastic surgery, before-and-after posts are a very effective way to show off the powerful results of treatment.
These can take the form of a side-by-side image, carousel post, or a video on a Reel or Story.
For example, this video showcases the results of a mini facelift.
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3. Inspirational Stories
If before-and-after posts don’t work for your type of practice, inspirational stories are another powerful way to communicate the impact of your care.
For example, in this carousel, Main Line Health shares the story of a bride who collapsed on her wedding day and how the nurses helped.
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In this example, Penn Medicine shares a young patient’s journey with a hip replacement.
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4. Lean Into Trends & Current Events
Your practice doesn’t need to be stiffly buttoned up online to be taken seriously as medical professionals. Take advantage of current events and trends to make fun posts that resonate with your audience, promote your practice, and even share the causes you’re passionate about.
For example, OSU Wexner Medical Center uses an ongoing series that capitalizes on a trend using a particular voice filter to be the “voice” of an animal. Their collabs with @ashby.adventures feature Ashby the dog “narrating” clips with common safety tips.
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In this video, they used a popular video template to promote Heart Health Month.
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5. Raise Awareness
Use your social platform to raise awareness for the conditions, months, and events related to your service area.
For example, Columbia Medicine made this video to raise awareness for American Heart Month with heart-healthy tips (and a healthy dose of humor with Super Bowl references).
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6. Educational Posts
Patients come to medical professionals for their specialized expertise. Show off that expertise by sharing educational content to help your audience live a healthier lifestyle.
For example, in this Reel, a doctor shares tips about tactics people can take to prevent breast cancer.
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In this post, Cleveland Clinic shares information about heart palpitations.
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7. Share Resources
Share resources that can help your audience outside of their visits to your office. You can share information for helplines, community events and support, and more.
For example, in this post, Main Line Health shares information about a community event at Deaver Wellness Farm and how the farm supports its community.
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In this post, Penn Medicine shares that they offer cancer screenings in Philadelphia’s underserved neighborhoods.
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8. Answer FAQs
Answering common medical FAQs can be a great way to connect with your audience with the information they want to know.
You can make a quick video, graphic, or carousel post calling out the question and sharing the answer. For example, Northwestern Medicine answered, “What is a hangover, and why do some people not get them?” in this video.
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In this carousel post, Boston Children’s Hospital answers how to tell if the flu, a cold, or something else is the cause of a child’s symptoms.
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Need Help Planning Out Your Content?
Download our social media content calendar template to plan months of content for your practice.
Reach Out With Help for Social Media in Healthcare
Thinking of new post ideas for healthcare social media can be a challenge. That’s why Forge Apollo offers social media marketing in Philadelphia and nationwide. Our team of experts is here to help you connect with your audience with creative, authentic social media content. Contact us today to discuss your healthcare marketing needs.
