41% of consumers choose doctors and hospitals based, in part, on social media information. Social media and healthcare are a powerful combination that can help practices connect with users. However, what a practice posts can make or break their credibility.
Philadelphia-based Forge Apollo has expertise in social media in healthcare, so we’re here to share our best social media post ideas for your practice.
With any posts utilizing patient photos or other information, be sure to obtain explicit consent so you do not violate HIPAA guidelines.
1. Meet the Provider
Introduce your providers to your audience so they can get to know their credentials, personality, and capabilities.
You could post this as an image with a detailed caption (like the example below) or as an interview-style Reel, Story, or TikTok.
This is also a great post to make when a provider first joins your practice or moves service locations.
View this post on Instagram
2. Before and Afters
For some medical practices, like cosmetic dentistry or plastic surgery, before and after posts are a very effective way to show off the powerful results of treatment.
These can take the form of a side-by-side image, carousel post, or a video on a Reel or Story.
View this post on Instagram
View this post on Instagram
3. Inspirational Stories
If before and after posts don’t work for your type of practice, inspirational stories are another powerful way to communicate the impact of your care.
For example, in this Reel, Main Line Health demonstrates how occupational therapy is helping a patient work towards his goal of deep sea fishing again.
View this post on Instagram
In this example, Penn Medicine shares a young patient’s journey with a hip replacement.
View this post on Instagram
4. Lean Into Trends & Current Events
Your practice doesn’t need to be stiffly buttoned up online to be taken seriously as medical professionals. Take advantage of current events and trends to make fun posts that resonate with your audience, promote your practice, and even share the causes you’re passionate about.
For example, OSU Wexner Medical Center made this post after the 2024 Super Bowl using an image of Travis Kelce to promote women in science.
View this post on Instagram
In this video, they used a popular video template to promote Heart Health Month.
View this post on Instagram
5. Raise Awareness
Use your social platform to raise awareness for the conditions, months, and events related to your service area.
For example, Columbia Medicine made this video to raise awareness for American Heart Month with heart-healthy tips (and a healthy dose of humor with Super Bowl references).
View this post on Instagram
6. Educational Posts
Patients come to medical professionals for their specialized expertise. Show off that expertise by sharing educational content to help your audience live a healthier lifestyle.
For example, in this Reel, a doctor shares tips about tactics people can take to prevent breast cancer.
View this post on Instagram
In this post, Cleveland Clinic shares information about heart palpitations.
View this post on Instagram
7. Share Resources
Share resources that can help your audience outside of their visits to your office. You can share information for helplines, community events and support, and more.
For example, in this post, Main Line Health shares the contact information for the Suicide and Crisis Hotline for those struggling around the holidays.
View this post on Instagram
In this post, Penn Medicine shares that they offer cancer screenings in Philadelphia’s underserved neighborhoods.
View this post on Instagram
8. Answer FAQs
Answering common medical FAQs can be a great way to connect with your audience with the information they want to know.
You can make a quick video, graphic, or carousel post calling out the question and sharing the answer. For example, Northwestern Medicine answered, “What is a hangover, and why do some people not get them?” in this video.
View this post on Instagram
In this carousel post, Boston Children’s Hospital answers how to tell if the flu, a cold, or something is the cause of a child’s symptoms.
View this post on Instagram
Reach Out With Help for Social Media in Healthcare
Thinking of new post ideas for healthcare social media can be a challenge. That’s why Forge Apollo offers social media marketing in Philadelphia and nationwide. Our team of experts is here to help you connect with your audience with creative, authentic social media content. Contact us today to discuss your social media marketing needs.
