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Podcast recording setup at the Forge Apollo podcast studio

How to Start a Podcast for Your Brand

Content creation as a business marketing strategy is nothing new. Blogging has been a successful strategy for years, and podcasting for businesses is an even better opportunity since the space is less saturated. In fact, as of January

Tourism video crew member filming on the beach

The Best Tourism Campaigns of 2025

Now that 2025 has come to an end, it’s time to look back at the best tourism campaigns of the year to get inspiration for the year ahead. The award-winning travel marketing team at Forge Apollo has compiled

Marketing professional analyzing reports on a laptop

The Impact of AI on Search Traffic

Articles tend to portray AI in marketing in one of two ways. The first is a shining hero that will improve your efficiency and unlock success. The second is a big scary monster that will take your job

Closeup of three phones with Instagram feeds on the screens

How to Maximize Engagement With Mobile-First Videos

89% of marketers use video in their strategies, and 79% of US consumers prefer watching video content on their smartphones. If you want to stay ahead of the competition and reach your audience, you need to be creating